Fractional CMO & COO · AI Implementation · $2M+ Companies Fractional CMO & COO
Fractional CMO & COO for $2M+ companies ready to scale to $20M.
When the founder is also the CMO and the COO, growth hits a ceiling. Sage Media embeds as your fractional executive partner — bringing CMO-level marketing strategy, COO-level operational infrastructure, and AI systems that eliminate the bottlenecks keeping your company at its current revenue level.
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Also In The News
Quoted in national and regional media.
Kevin's commentary on policy and current events has appeared in outlets including Fox News, Chicago Tribune, NPR, and Politico.
Executive-Level Services
Two executive seats. One AI-native practice.
Every engagement is delivered at the strategic altitude your company needs — not a menu of marketing tasks, but revenue architecture designed to break through your current growth ceiling.
The Executive Practice
Fractional CMO Services
Your outsourced Chief Marketing Officer. We own your marketing strategy end-to-end — brand positioning, channel mix, budget allocation, and team leadership — without the $250K+ salary. Built for companies spending $10K–$250K/month on marketing who need strategic direction, not just execution.
Fractional ExecutiveFractional COO Services
Your outsourced Chief Operating Officer. We identify operational bottlenecks, install scalable systems, and build the infrastructure that lets your company grow — without the $180K+ salary — so the founder stops being the constraint. Ideal for $2M–$20M companies where growth has outpaced process.
Fractional ExecutiveAI Implementation & Strategy
We embed AI directly into your operations, marketing, and decision-making — not as an experiment, but as core infrastructure. Eliminate 20–40% of operational overhead, automate repeatable decisions, and surface insights your competitors are still paying analysts to find manually.
Core OfferingSupporting Capabilities
Applied where your CMO/COO strategy calls for them — not a self-serve menu you pick from.
Systematization & Automation
Replace founder-dependent, manual workflows with intelligent systems that operate 24/7 and scale without proportional headcount.
Funnel Strategy & Development
Revenue architecture for your entire buyer journey — engineered so marketing spend is predictable and systematically profitable.
Conversion Rate Optimization
A 20% lift in conversion is worth more than doubling ad spend. We test and optimize every touchpoint in the funnel.
AI Search Optimization
Most B2B research now starts with an AI-generated answer. We position your brand as the authoritative answer inside it.
Social Media Advertising
Institutional-quality paid social — audience architecture and scaling frameworks with clear attribution, not a bill with unclear ROI.
Email & SMS Marketing
Owned-channel revenue systems — nurture sequences and lifecycle programs that compound without additional ad spend.
Web Design & Development
Conversion-engineered sites that reflect your market position and perform as the credibility anchor that closes deals.
SEO & Content Marketing
Organic visibility compounds when paid spend doesn't — technical SEO, content architecture, and topical authority built to keep earning traffic long after a campaign ends.
Paid Search Advertising
Google and YouTube campaigns built on the same acquisition discipline as our paid social — buyer-intent targeting and bid strategy with attribution you can defend in a board meeting.
Brand Strategy & Positioning
The market position that makes every other channel cheaper — positioning, messaging, and category framing that gives sales and marketing one story to sell against.
Analytics & Reporting Infrastructure
A single source of truth for what's actually working — dashboards and attribution models that replace gut-feel reporting with numbers the executive team can act on.
The Sage Advantage
Senior-level strategy. Fractional cost. No ceiling.
A full-time CMO costs $200K–$350K/year. A COO adds another $180K–$300K. Sage Media delivers both — embedded in your business, accountable to your revenue — at a fraction of the executive payroll.
Expertise
Executive Expertise, Fractional Investment
You get the strategic firepower of a CMO and COO who've scaled 7-to-8-figure companies — without adding $500K+ in full-time executive salaries. Same thinking. Same accountability. A fraction of the overhead.
Method
AI-Native, Not AI-Curious
We don't bolt AI onto outdated strategies. Every engagement begins by identifying exactly where artificial intelligence creates the most operational and revenue leverage — then we build the infrastructure around it. Your competitors are still exploring. We're already deploying.
Accountability
Accountable to Revenue, Not Retainers
Vanity metrics don't pay your payroll. We measure what moves revenue, hold ourselves accountable to outcomes — not impressions, not followers, not activity reports — and build systems designed to grow in value over time, not just fill a monthly invoice.
Meet Your Partner
Kevin Hansberger
Founder & Fractional COO / CMO — Sage Media
With over 20 years of experience across marketing and business operations, Kevin has led marketing strategy and built full operating systems for companies throughout the real estate, financial services, online education, and consulting industries.
He founded Sage Media after watching the same pattern repeat itself: founders doing $1M, $2M, even $5M in revenue — stuck. Not from lack of drive, but because they were simultaneously carrying the CEO, CMO, and COO role. Nothing got the senior attention it deserved. Growth stalled. Operations leaked. Marketing ran on instinct. Sage Media exists to solve exactly that.
Kevin is based in Hobart, Indiana, thirty minutes outside the city of Chicago. Outside of scaling organizations, he's a devoted husband, a man of faith, and an avid learner and practitioner — and those values show up directly in how he works and who he is: integrity, accountability, and a genuine investment in the outcomes of the people he serves. When you work with Sage Media, you work directly with Kevin.
"Sage Media is communicative, responds quickly, works efficiently, and always does a great job. They can help you with your website and marketing needs. I highly recommend them to anyone needing a first-class website that actually produces results."
Testimonial reflects this client's genuine experience. Individual results vary. This is not compensated. See our Results Disclaimer.
How We Engage
From revenue audit to growth engine — in 90 days.
We embed fast, assess thoroughly, and execute with precision. No six-month onboarding theater. Revenue impact begins within the first 30 days.
Revenue Audit
We map your current revenue architecture, operational bottlenecks, and marketing gaps. We audit your ad spend, funnel performance, team structure, and competitive position — then identify exactly where you're leaving money on the table and what it would cost to capture it.
System Build
We install the operational frameworks, marketing systems, and AI infrastructure your company needs to scale without adding proportional headcount. No templates. No one-size-fits-all playbooks. Every system is engineered specifically for your market, your model, and your team.
Accelerate
We optimize, iterate, and expand. What worked becomes systematic. What's systematic becomes automated. What's automated compounds. Your business grows faster as a direct function of the infrastructure we built — not as a function of how hard you're working.
Common Questions
What CEOs ask before engaging Sage Media.
What is a fractional CMO and what do they do?
A fractional CMO (Chief Marketing Officer) is a senior marketing executive who serves your company on a part-time or contract basis instead of as a full-time hire. They own your entire marketing strategy — brand positioning, channel mix, budget allocation, campaign direction, and team leadership — at a fraction of the cost of a full-time CMO salary of $200K–$350K per year. Sage Media's fractional CMO service is built for companies spending $10K–$250K per month on marketing who need strategic direction, not just tactical execution.
What is a fractional COO and when should I hire one?
A fractional COO (Chief Operating Officer) is an experienced operations executive who works with your company part-time to identify bottlenecks, install scalable systems, and build the infrastructure your business needs to grow beyond its current stage. You should consider a fractional COO when the founder is acting as the primary operations manager, when processes haven't scaled to match revenue, or when growth has outpaced the company's operational capacity. Fractional COO services are most impactful for companies between $2M and $20M in annual revenue.
How much does a fractional CMO or COO cost?
Fractional CMO services typically range from $5,000 to $15,000 per month depending on scope and hours. Fractional COO services typically range from $4,000 to $12,000 per month. Both compare favorably to full-time executive hires: a CMO costs $200K–$350K per year in salary alone, and a COO adds $180K–$300K. Companies that engage both fractional services through a single partner like Sage Media typically see savings of $56K–$542K annually compared to hiring full-time, depending on scope.
What does AI implementation look like for a growing company?
AI implementation for a $2M+ company means integrating artificial intelligence directly into your operations, marketing systems, and decision-making workflows. This includes automating repetitive internal processes, building AI-powered marketing funnels and customer journeys, using machine learning for audience targeting and lead scoring, and deploying analytics tools that surface revenue insights automatically. Done correctly, AI implementation reduces operational overhead by 20–40% and creates compounding competitive advantages over time.
How is Sage Media different from a traditional marketing agency?
Traditional marketing agencies execute tactics — they run ads, build websites, or manage social media accounts. Sage Media operates at the executive level, functioning as your fractional CMO and COO rather than a vendor. We own strategy, not just execution. We are AI-native, not AI-curious. And we hold ourselves accountable to revenue outcomes — not impressions, follower counts, or monthly activity reports. We serve as an embedded executive partner for companies doing $2M to $20M or more in annual revenue.
How quickly will we see results from a fractional engagement?
Sage Media structures every engagement around a 90-day framework: a Revenue Audit in the first 30 days, System Build in days 31–60, and Accelerate from day 61 forward. Most clients see measurable operational improvements and marketing clarity within the first 30 days. Revenue impact from new systems and campaigns typically becomes visible within 60–90 days, with compounding returns building over the following 6–12 months.
For $2M+ Companies Ready to Scale
You've proven the model.
Now build the machine.
Book a confidential Revenue Architecture Review. We'll audit your current position, identify your highest-leverage opportunities, and show you exactly what a fractional COO and CMO engagement would look like for your business — no pitch, no pressure, no obligation.
Book Your Revenue Architecture Review